Author: Kelly Schwarze

Video content partner for brands is a phrase that gets thrown around a lot these days, but actually earning that role is something very different. Over the last 15 years, Indie Film Factory has worked intentionally to grow from a small Las Vegas-based studio into a creative partner for companies across the country and around the…

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Video storytelling strategy doesn’t only involve the idea itself. It is the discipline of understanding who you are talking to, why they should care, and how your story fits into their world. In today’s post, I want to share a few thoughts and opinions on something I consider foundational to video creation and movie production…

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Prepping for a green screen shoot might save you headaches later! If you want your next project to look polished, cinematic, and not like a middle-school morning announcement video, you need to dial in your green screen workflow before anyone even touches a camera. Too many filmmakers walk into green screen day thinking the magic…

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On-demand videography services are not for the faint of heart. I’ll be honest, just saying the phrase makes me break into a light sweat. But over the years, I’ve learned to wear it like a badge of honor. Because let’s face it—most people don’t plan for video production. It’s an afterthought. And sometimes, it’s the…

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Working with a strategic video partner can completely change the way your business approaches video production, and we saw this firsthand a few years back at Indie Film Factory. We were hired to direct a commercial for a quirky children’s card game. The client wanted a fun alleyway in Downtown Las Vegas with brick walls,…

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