Author: Kelly Schwarze

Branded short films could honestly be what saves the independent filmmaker. Yeah, I’m boldly throwing that out there. After nearly 25 years in the trenches producing feature film content, I’ve spent plenty of restless nights wondering if there was ever going to be a real market for short films. For the longest time, the old…

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Why is simplicity is the Secret Sauce of Narrative Video Production? A few years back, I was sitting in my office in Las Vegas on a chilly winter day, uploading a filmmaking tutorial to my YouTube channel. Nothing fancy—just sharing some tips with my small but loyal audience. That’s when my 11-year-old daughter walked in,…

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Story-driven video production taught me one of the toughest lessons of my life, long before I realized its importance. Several years back, after grinding through countless screenplays that pretty much everyone in Hollywood rejected, I ran headfirst into a hard truth: I had no structure. Yes, I attended film school. Took the screenwriting courses. Could…

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As a filmmaker turned entrepreneur, I’ve learned that the difference between a compelling brand and a forgettable one often comes down to whether you have the right video marketing partner. I don’t mean someone who simply shows up with a camera and a drone. What I’m talking about is a creative partner who knows how…

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In today’s algorithmic-driven, social media–crazy marketing world, one-off marketing videos just don’t cut it anymore. Recently, I spoke with a client who had a $10,000 video marketing budget. Their entire strategy was to create one polished broadcast commercial to launch their brand. That was it. One video, one big swing. Fortunately, we were able to…

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If you run a service-based business and are trying to grow online, finding the right creative video partner is no longer a nice thing to have. It is a must. But here is the catch: one video is usually not enough. To really get noticed by your audience (and the algorithm), you need consistency. You need a creative…

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