Month: July 2024

Making better videos for my clients’ products and services is my primary aim as a filmmaker. However, algorithmic formulas have entirely changed the power structure of marketing, making video creation more challenging than ever. It doesn’t matter how cool your video marketing campaign is or what kind of product or service you’re selling; your videos…

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A Page from Hollywood History When I think of efficient film production, Hollywood in the early 1920s comes to mind. I recently watched the docudrama series “TITANS: The Rise of Hollywood” on Roku and was amazed by how fluid motion picture production was back then. Studios could make up to 30 films annually, and their…

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Maximizing Quality While Minimizing Costs TV commercial production may seem ancient these days with social media. In fact, you may be asking yourself, “Is making a TV commercial even necessary anymore?” To answer that question, you have to first look at your business.  Studies have shown that localized businesses, such as law firms, heating and…

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The Distribution Dilemma in Documentary Production Documentary production, despite its long-standing struggle to find appropriate distribution channels, is a testament to the resilience of filmmakers. These films, with their profound impact, often struggle to reach broad audiences. A few years ago, the once fertile distribution platform Amazon Prime decided it would no longer allow self-released…

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Let’s be honest—social media video production is where it’s at if you’re a digital marketer, filmmaker, or product company. There is no way around it—you need video like a cat needs yarn! But most of us do not have huge marketing teams to support us. Most of us running small businesses are all we have…

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