Author: Kelly Schwarze

Capturing commercial video b roll is truly an art form. I know what some of you might be thinking: Really? Is there actually such a thing as creative secondary footage, especially for monotonous corporate events or convention halls? My answer is always a resounding yes! Last month, our team at Indie Film Factory was hired to handle…

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In this guide, I am going to share my best corporate video testimonial tips learned over decades of directing on set. What separates our team from most commercial video producers is our foundation. Many corporate directors come strictly from local TV news or observational documentary backgrounds. My background is rooted in narrative feature filmmaking. I have spent years directing actors…

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Identifying the target audience for video production is the single most important step a business must take before spending a dime on camera gear, lighting setups, or crew hires. A lot of companies waste thousands of dollars creating videos simply because they skip this foundational question: who is this video actually for? Marketing teams frequently get hyper-excited about…

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Commercial video lighting techniques are usually an afterthought until they’re not. That sudden realization usually hits the moment you review your final footage and realize it looks like it was filmed on a budget smartphone in an ugly, dimly lit office building. How many times have you watched corporate interviews that looked like complete garbage simply…

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I will start by saying this, “having multi-camera interview setup is a must for any sit-down interview!” A few weeks ago, a client came to us preparing to capture some of the most critical customer testimonials in their company’s history. They were flying key stakeholders into a Las Vegas trade show—executives and engineers who had…

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A few years ago, our team at Indie Film Factory talked our way out of landing a big commercial job simply by being honest about our video post production workflow and timeline. A corporate client came to us for a product launch video. They needed a clean campaign, but their internal marketing team was on…

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