Month: March 2025

You’ve probably heard the term “branded content” tossed around—it’s a buzzword in the marketing world, often just a dressed-up way to describe product videos or commercials. But this genre has evolved massively since the early 2000s. I want to share key insights and practical tips for directing branded mini-documentaries for businesses in today’s post. There’s a lot…

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Oscar season has officially ended, and with it comes a fresh perspective on marketing videos and films. The massive success of films like Anora raises an important question: How significant would the Oscars be without the onslaught of marketing dollars spent? As an independent filmmaker, I feel conflicted. On the one hand, I think about all the…

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From Anora to The Hangover, filming in Las Vegas has become commonplace for filmmakers. Southern Nevada offers a dizzying variety of backdrops, from the iconic Strip to the otherworldly looks of Red Rock Canyon. Need a mountainous forest setting? Mount Charleston has you covered. But while Vegas may have a reputation for being “easier to film in than LA,” that doesn’t mean…

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