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Month: December 2025

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  • Being A Video Content Partner for Brands Is More Than Just Making Videos

    Being A Video Content Partner for Brands Is More Than Just Making Videos

    Kelly Schwarze

    Video content partner for brands is a phrase that gets thrown around a lot these days, but actually earning that role is something very different. Over the last 15 years, Indie Film Factory has worked intentionally to grow from a small Las Vegas-based studio into a creative partner for companies across the country and around the…

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  • Video Storytelling Strategy Matters More Than the Video Itself

    Video Storytelling Strategy Matters More Than the Video Itself

    Kelly Schwarze

    Video storytelling strategy doesn’t only involve the idea itself. It is the discipline of understanding who you are talking to, why they should care, and how your story fits into their world. In today’s post, I want to share a few thoughts and opinions on something I consider foundational to video creation and movie production…

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  • Video Production Partner? Why Not Just Hire A Freelancer?

    Video Production Partner? Why Not Just Hire A Freelancer?

    Kelly Schwarze

    A Video Production partner is more than a list of freelancers, and that distinction matters more than most people realize. From the very first conversation, choosing the right production approach can shape not only the final video but the entire experience of making it. When businesses begin planning a commercial, branded video, or film project,…

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