Author: Kelly Schwarze

Plan Your Video Production Shoot Plan your video production before you start filming! Imagine yourself sitting down at a Vegas craps table only to realize you’ve never gambled before. To make matters worse, there are no instructions on how to play craps. You start tossing dice and putting way too much money on the line.…

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You’ve probably heard the term “branded content” tossed around—it’s a buzzword in the marketing world, often just a dressed-up way to describe product videos or commercials. But this genre has evolved massively since the early 2000s. I want to share key insights and practical tips for directing branded mini-documentaries for businesses in today’s post. There’s a lot…

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Oscar season has officially ended, and with it comes a fresh perspective on marketing videos and films. The massive success of films like Anora raises an important question: How significant would the Oscars be without the onslaught of marketing dollars spent? As an independent filmmaker, I feel conflicted. On the one hand, I think about all the…

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From Anora to The Hangover, filming in Las Vegas has become commonplace for filmmakers. Southern Nevada offers a dizzying variety of backdrops, from the iconic Strip to the otherworldly looks of Red Rock Canyon. Need a mountainous forest setting? Mount Charleston has you covered. But while Vegas may have a reputation for being “easier to film in than LA,” that doesn’t mean…

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Making indie films in 2025 might seem like an uphill battle, but honestly, I think it’s one of the most exciting times to be a filmmaker. Yeah, the industry has changed—a lot. People keep saying things like, “Hollywood is dead,” “AI is taking over,” or “The market is oversaturated.” And sure, there’s a little truth in some of that. But if…

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Making videos for your business can feel like brain surgery—complicated, overwhelming, and best left to professionals. Many business owners barely have time to manage their social media, let alone conceptualize, produce, and distribute video content that reaches and converts customers. But here’s the thing: video marketing works. Video is one of the most amazing tools for…

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