Author: Kelly Schwarze

As a filmmaker turned entrepreneur, I’ve learned that the difference between a compelling brand and a forgettable one often comes down to whether you have the right video marketing partner. I don’t mean someone who simply shows up with a camera and a drone. What I’m talking about is a creative partner who knows how…

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In today’s algorithmic-driven, social media–crazy marketing world, one-off marketing videos just don’t cut it anymore. Recently, I spoke with a client who had a $10,000 video marketing budget. Their entire strategy was to create one polished broadcast commercial to launch their brand. That was it. One video, one big swing. Fortunately, we were able to…

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If you run a service-based business and are trying to grow online, finding the right creative video partner is no longer a nice thing to have. It is a must. But here is the catch: one video is usually not enough. To really get noticed by your audience (and the algorithm), you need consistency. You need a creative…

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A few years ago, I stumbled onto some video editing tips that forever changed how I looked at editing. There’s a rhythm to video editing—a hidden language, almost like the backbeat of a good song. Once you catch onto it, you can’t unhear it. That rhythm becomes the lifeblood of your edit. Whether cutting a suspenseful trailer,…

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The topic of story-driven commercial production is something I have thought about a lot lately. We live in a time when you can shoot an entire commercial on a phone, edit it with AI, and upload it to five platforms before your second cup of coffee. But just because it’s easy to make a video doesn’t mean…

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Getting event video coverage in Vegas shouldn’t be like hiring a big-shot Hollywood director. Yet, many clients face the challenges of finding good people who can deliver on a budget. Most of the setbacks come from a lack of planning and preparation. After all, if finding a video team for your corporate event is the…

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