Author: Kelly Schwarze

Video storytelling strategy doesn’t only involve the idea itself. It is the discipline of understanding who you are talking to, why they should care, and how your story fits into their world. In today’s post, I want to share a few thoughts and opinions on something I consider foundational to video creation and movie production…

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Prepping for a green screen shoot might save you headaches later! If you want your next project to look polished, cinematic, and not like a middle-school morning announcement video, you need to dial in your green screen workflow before anyone even touches a camera. Too many filmmakers walk into green screen day thinking the magic…

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On-demand videography services are not for the faint of heart. I’ll be honest, just saying the phrase makes me break into a light sweat. But over the years, I’ve learned to wear it like a badge of honor. Because let’s face it—most people don’t plan for video production. It’s an afterthought. And sometimes, it’s the…

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Working with a strategic video partner can completely change the way your business approaches video production, and we saw this firsthand a few years back at Indie Film Factory. We were hired to direct a commercial for a quirky children’s card game. The client wanted a fun alleyway in Downtown Las Vegas with brick walls,…

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As the owner of a visual storytelling studio, I get picked a lot. A few months ago, someone pitched me their beloved screenplay. It had plenty of heart and some truly thoughtful writing. The story followed two characters sitting in a diner, talking about life, love, and regret. They talked in the morning. They talked…

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