Author: Kelly Schwarze

Many companies hesitate to hire trade show video crews, especially when they have already invested a lot just to be at the event. Less than a month ago, we partnered with a large company exhibiting at a major Las Vegas conference. They were undecided about putting extra money toward interviews. Their original plan was to…

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A video studio that includes production is often positioned as a premium option, but in reality, it tends to solve very practical problems that most teams would rather not deal with. The people coming to us are rarely chasing something flashy. More often, they are trying to avoid wasted time, bloated crews, and decisions that…

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There’s a quiet revolution happening in how brands think about video, especially as it relates to using monthly video content plans. More and more, companies are choosing consistency over chaos, partnering with video teams for ongoing deliverables rather than one-and-done projects. It’s a trend rooted in strategy, not just style—and it all comes down to…

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In today’s post, I want to talk about something that sounds obvious, almost boring on the surface, but tends to get ignored way too often: preparing a video shoot. I understand why. The barrier to entry for video is basically gone. You can shoot, edit, and publish content faster than ever. Social platforms reward speed,…

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This year, Indie Film Factory quietly reaches a milestone celebrating 15 years in operation as a production studio for video in Las Vegas. That number matters to us not because it sounds impressive, but because of what it represents. Longevity in this industry is rarely accidental. It is usually earned through discipline, consistency, and a…

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Video content partner for brands is a phrase that gets thrown around a lot these days, but actually earning that role is something very different. Over the last 15 years, Indie Film Factory has worked intentionally to grow from a small Las Vegas-based studio into a creative partner for companies across the country and around the…

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