Author: Kelly Schwarze

Let’s discuss Affordable Video Production Services, which is something I hear all the time from clients“: We want a professional video, but we’re on a tight budget.” Sound familiar? If you’ve ever looked into hiring a video crew and thought, “This is way more than I expected,” you’re not alone. Video production can get pricey fast—especially when…

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We’ve all seen corporate videos. Whether it’s wasting hours scrolling around social media or watching ads before YouTube videos, creating video content is more common and costly than ever before. In fact, corporations are now spending billions of dollars trying to grab our attention. But here’s the kicker: about 80% of them are missing the mark. And…

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Plan Your Video Production Shoot Plan your video production before you start filming! Imagine yourself sitting down at a Vegas craps table only to realize you’ve never gambled before. To make matters worse, there are no instructions on how to play craps. You start tossing dice and putting way too much money on the line.…

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You’ve probably heard the term “branded content” tossed around—it’s a buzzword in the marketing world, often just a dressed-up way to describe product videos or commercials. But this genre has evolved massively since the early 2000s. I want to share key insights and practical tips for directing branded mini-documentaries for businesses in today’s post. There’s a lot…

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Oscar season has officially ended, and with it comes a fresh perspective on marketing videos and films. The massive success of films like Anora raises an important question: How significant would the Oscars be without the onslaught of marketing dollars spent? As an independent filmmaker, I feel conflicted. On the one hand, I think about all the…

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From Anora to The Hangover, filming in Las Vegas has become commonplace for filmmakers. Southern Nevada offers a dizzying variety of backdrops, from the iconic Strip to the otherworldly looks of Red Rock Canyon. Need a mountainous forest setting? Mount Charleston has you covered. But while Vegas may have a reputation for being “easier to film in than LA,” that doesn’t mean…

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