Author: Kelly Schwarze

A client recently walked into our office with a look of frustration. They’d just spent a small fortune on a marketing video created by a competitor, only to receive a bland, uninspired, and outdated final product. The video edit, clunky transitions, and poor pacing left them little to show for their investment. They realized they…

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The Illusion of Perfect Timing for Creating Video  Have you ever said, “I’ll start creating video when the timing is right”? Many of us can relate to this sentiment—the belief that creativity flourishes only under perfect conditions. But here’s the truth: there’s never an ideal time to be creative. The Myth of Perfect Conditions Life…

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Knowing how to Edit Video If you’re anything like me, I love DIY filmmaking, and knowing how to edit video helped transform my life. Today, I want to share a topic that’s been on my mind for quite some time: DIY video editing. It’s something that’s near and dear to my heart, and it’s crucial…

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Are you gearing up for a film or video production outside a studio? Filming on location offers unparalleled authenticity and atmosphere but presents unique challenges, especially when capturing pristine sound. Whether you’re shooting an indie film, documentary, or testimonials for a business client, location sound matters, and careful location scouting for sound is essential for…

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In an industry dominated by buzzy technological stuff like LED volumes and AI, one might question the relevance of traditional green screen technology. In fact, who even needs to film anything anymore? Ha! Despite the allure of these new practices and gimmicks, the green screen remains a stalwart in video production. While LED volumes and…

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Introduction of Production Planning: Embarking on a video or film project requires meticulous production planning to ensure the experience doesn’t blow up in your face! Okay, I am being a bit dramatic, but good planning is the key to every project, guiding ideas to what we see on screen. In this blog, we’ll cover a…

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