Author: Kelly Schwarze

A Page from Hollywood History When I think of efficient film production, Hollywood in the early 1920s comes to mind. I recently watched the docudrama series “TITANS: The Rise of Hollywood” on Roku and was amazed by how fluid motion picture production was back then. Studios could make up to 30 films annually, and their…

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Maximizing Quality While Minimizing Costs TV commercial production may seem ancient these days with social media. In fact, you may be asking yourself, “Is making a TV commercial even necessary anymore?” To answer that question, you have to first look at your business.  Studies have shown that localized businesses, such as law firms, heating and…

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The Distribution Dilemma in Documentary Production Documentary production, despite its long-standing struggle to find appropriate distribution channels, is a testament to the resilience of filmmakers. These films, with their profound impact, often struggle to reach broad audiences. A few years ago, the once fertile distribution platform Amazon Prime decided it would no longer allow self-released…

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Let’s be honest—social media video production is where it’s at if you’re a digital marketer, filmmaker, or product company. There is no way around it—you need video like a cat needs yarn! But most of us do not have huge marketing teams to support us. Most of us running small businesses are all we have…

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How to Keep Your Costs on Budget When Hiring a Professional Video Editor Hiring professional video editing can be a game-changer for your content marketing strategy, bringing consistency and professional touch to your videos. Additionally, editing yourself can be time-consuming, and most businesses rarely have the bandwidth for it. However, as incredible as it is…

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Coming up with clever video creation ideas can be one of the leading causes of anxiety for marketers. Okay, I’m being sarcastic, but as a small business owner myself, coming up with ideas that you can sustain on a regular basis can be daunting, even as a video production company. That said, video content continues to be an…

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