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Elevating Visual Storytelling With Commercial Video B Roll

Capturing commercial video b roll is truly an art form. I know what some of you might be thinking: Really? Is…

2 days ago

Directing Authentic Soundbites With These Corporate Video Testimonial Tips

In this guide, I am going to share my best corporate video testimonial tips learned over decades of directing on set. What separates…

1 week ago

Defining the Audience for Video Production Before Rolling Cameras

Identifying the target audience for video production is the single most important step a business must take before spending a dime on…

3 weeks ago

Commercial Video Lighting Techniques

Commercial video lighting techniques are usually an afterthought until they’re not. That sudden realization usually hits the moment you review your…

3 weeks ago

Multi Camera Interview Setup Is Mandatory for High-Stakes Testimonials

I will start by saying this, "having multi-camera interview setup is a must for any sit-down interview!" A few weeks…

4 weeks ago

The Video Post Production Workflow: What Brands Need to Expect

A few years ago, our team at Indie Film Factory talked our way out of landing a big commercial job…

1 month ago

How to Build a Corporate Video Shooting Schedule Like a Feature Film Director

The idea of building a corporate video shooting schedule should be approached with the exact same discipline you bring to a feature…

2 months ago

An Indie Filmmaker’s Take on Video Production Legal Forms

The topic of video production legal forms sounds like the most boring thing ever, I will admit. But things could…

2 months ago

Building a B2B Video Repurposing Strategy

A b2b video repurposing strategy is about as straightforward as it sounds. Essentially, the entire concept centers on taking your…

2 months ago

B2B Video Production Pricing vs. Consumer Video Costs

Navigating B2B video production pricing can feel like an unpredictable exercise for corporate leaders and marketing directors. When project proposals for a…

3 months ago