Elevating Visual Storytelling With Commercial Video B Roll

12 hours ago
Kelly Schwarze

Capturing commercial video b roll is truly an art form. I know what some of you might be thinking: Really? Is…

Directing Authentic Soundbites With These Corporate Video Testimonial Tips

1 week ago

In this guide, I am going to share my best corporate video testimonial tips learned over decades of directing on set. What separates…

Defining the Audience for Video Production Before Rolling Cameras

3 weeks ago

Identifying the target audience for video production is the single most important step a business must take before spending a dime on…

Commercial Video Lighting Techniques

3 weeks ago

Commercial video lighting techniques are usually an afterthought until they’re not. That sudden realization usually hits the moment you review your…

Multi Camera Interview Setup Is Mandatory for High-Stakes Testimonials

4 weeks ago

I will start by saying this, "having multi-camera interview setup is a must for any sit-down interview!" A few weeks…

The Video Post Production Workflow: What Brands Need to Expect

1 month ago

A few years ago, our team at Indie Film Factory talked our way out of landing a big commercial job…

How to Build a Corporate Video Shooting Schedule Like a Feature Film Director

2 months ago

The idea of building a corporate video shooting schedule should be approached with the exact same discipline you bring to a feature…

An Indie Filmmaker’s Take on Video Production Legal Forms

2 months ago

The topic of video production legal forms sounds like the most boring thing ever, I will admit. But things could…

Building a B2B Video Repurposing Strategy

2 months ago

A b2b video repurposing strategy is about as straightforward as it sounds. Essentially, the entire concept centers on taking your…

B2B Video Production Pricing vs. Consumer Video Costs

3 months ago

Navigating B2B video production pricing can feel like an unpredictable exercise for corporate leaders and marketing directors. When project proposals for a…