Kelly Schwarze

Elevating Visual Storytelling With Commercial Video B Roll

Capturing commercial video b roll is truly an art form. I know what some of you might be thinking: Really? Is…

5 days ago

Directing Authentic Soundbites With These Corporate Video Testimonial Tips

In this guide, I am going to share my best corporate video testimonial tips learned over decades of directing on set. What separates…

2 weeks ago

Defining the Audience for Video Production Before Rolling Cameras

Identifying the target audience for video production is the single most important step a business must take before spending a dime on…

4 weeks ago

Commercial Video Lighting Techniques

Commercial video lighting techniques are usually an afterthought until they’re not. That sudden realization usually hits the moment you review your…

4 weeks ago

Multi Camera Interview Setup Is Mandatory for High-Stakes Testimonials

I will start by saying this, "having multi-camera interview setup is a must for any sit-down interview!" A few weeks…

1 month ago

The Video Post Production Workflow: What Brands Need to Expect

A few years ago, our team at Indie Film Factory talked our way out of landing a big commercial job…

2 months ago