Las Vegas has become a significant hub for trade shows and company conferences. Over the last two decades, Indie Film Factory has been at the forefront of helping clients create impactful company trade show videos, including client testimonials, product demos, and complete event coverage. One of the critical advantages of producing content is that they capture all your customers and potential leads in one place. Yet, despite the apparent benefits, many companies still treat video production as an afterthought.
In this post, we’ll share tips to help you plan and maximize your video efforts at your next trade show. It starts with understanding how to effectively integrate company trade show videos into your marketing strategy during the event.
Preparing for Success: The Foundation of Great Company Trade Show Videos
The success of your company trade show videos starts with careful preparation. While having a video team cover your booth or conference is crucial in its simplest form, what’s even more important is developing a clear and concise action plan. What is the goal of the videos? Is there value in gathering client testimonials or product demos? Or do you need documentation of your activities for internal purposes? These are all critical things to consider when thinking about video. Building on the previous, if your plans are specific, dig deeper and address how you envision your company’s video efforts being focused. Identify customers who can speak on camera for testimonials—zero in on product demonstrations that need to be captured. Be specific about what brand you want to be filmed.
Consider this: with so many people working remotely and companies spread across different regions, trade shows may be the only time everyone gathers in one location. Seize this rare opportunity by planning with your video team to maximize stakeholder access and ensure your company trade show videos tell a compelling story.
Be Precise: Focus on Key Content
While general event coverage is valuable, precise planning ensures that your company trade show videos are efficient and impactful. Consider what content is essential for telling your story: Is it customer engagement? Booth traffic? Or perhaps candid testimonials about your products and services?
By being precise, you can maximize your video team’s efforts during the event, saving time and money while producing videos that truly resonate with your audience.
Scheduling Matters: Plan Time for Filming Videos
Trade shows are hectic for staff and customers—I get it! Conference weeks can be packed with meetings and networking events from sun up to sundown and beyond. This is why it’s essential to schedule things with stakeholders. Be sure to carve out time to film interviews with key employees and clients. Pre-scheduling these moments will allow your team to prepare and ensure you capture high-quality footage for your project.
Additionally, keep in mind that not everyone is comfortable on camera. Give participants as much information as possible in advance to help them feel relaxed and confident during the filming process. Your efforts with scheduling will ensure clear communication and readiness on behalf of everyone, plus the shot set-ups will look better.
Turnaround Is Key: Timely Delivery of Company Trade Show Videos
Speed matters when producing company trade show videos; don’t sit on your footage too long. Ensure that your video edits are completed and distributed while the excitement around the event is still high. Interest in the event peaks right after it ends, so pushing out relevant, engaging content quickly is crucial. Additionally, people move around fast. A great client testimonial may be wasted if that person leaves or changes company roles. Strike while it’s hot!
Communicate your timeline goals to your video production team ahead of time to ensure they can meet your expectations and maximize the impact of your production.
Capture Content for Future Marketing
In addition to covering the current event, consider capturing additional footage that can be used in marketing for next year’s trade show. This could include shots of your booth, signage, and company branding. These general shots can add value when promoting future events and give your company trade show videos a longer shelf life.
Communication Is Critical: Keep Your Video Team Informed
As a video producer, I cannot stress enough the importance of early and ongoing communication. For your company’s trade show videos to be successful, constant coordination between the marketing team and the video crew must exist. Clear communication ensures that everyone is on the same page and that any last-minute changes can be addressed swiftly.
At Indie Film Factory, we work closely with our clients to guide them through the process and help them make the best decisions for their video content marketing. The earlier and more effectively you communicate, the better your company trade show videos will be, ensuring you maximize the investment in your video team.
That’s all I have for you today. I hope it helps.
-Kelly
Do you need company trade show videos for your next event? Contact the team at Indie Film Factory, and let’s partner to create something useable and awesome!