Well, 2023 is officially a wrap, and as we look to the new year, we could all use some better strategies for our brands. If last year was any indication, media will continue to be the driving heartbeat of most marketing plans through the new year. In fact, with the rise of TikTok and YouTube Shorts, it is clear that social media marketing will be king for years to come. That said, staying on top of the latest trends is crucial to ensure your business’s success. This year, creating good media content for your brand is more important than ever. Video has become a staple in the marketing arsenal, and businesses are constantly striving to produce the best video content to engage and captivate their audiences.
Why the Best Video Matters
The digital landscape is ever-evolving, and consumer expectations are higher than ever. With so much marketing content competing for their attention, standing out from the crowd is essential. Producing good video content for your business can help you achieve just that. But is it as easy as we would like to think? What makes a video good?
It all goes back to filmmaking! One of the key elements of creating good ad is a compelling narrative. Whether you’re selling a service or launching a product, viewers want to know the story behind the images they are watching.
If you’re launching a new legal firm, rather than focusing on what services you offer, shift gears and tell the story of why you matter, why your firm will kick butt, and why people should call you. These could be things from your experience to how many people you’ve helped in your career. It could be a personal story explaining why you got into the legal field.
Organic storytelling allows you to connect with your audience on a deeper level, making your message more memorable. Whether you’re creating product videos, brand stories, or customer testimonials, a well-crafted narrative can set your video apart from the rest.
Okay, now I know social media algorithms love cell phone footage’s raw and candid nature, but there is still some significant value to creating a polished video for your brand. In fact, your video could entertain and catch eyeballs with stunning video shots or stylized editing choices. When aiming for quality video, production quality matters. Investing in professional equipment and hiring professional videographers and skilled editors can significantly impact the final product. Crisp visuals, clear audio, and polished editing are all essential components of solid video work.
Keep It Concise
Who wants to watch a 5-minute marketing video? In the fast-paced world of short attention spans, short videos are king! To create the best video, try conveying your message quickly and efficiently. Aim for brevity without sacrificing substance, ensuring that your audience remains engaged from start to finish.
Optimize for Mobile
OMG! I don’t know how often I’ve seen videos that were shot without considering the various social media and mobile formats for delivery. I am old school and love 16:9 horizontal framing, but today’s mobile devices are designed for vertical format. If you’re shooting a video anytime in the next 200 years, frame it with both horizontal and vertical delivery in mind. Keep broll shots wide enough to not lose information on the sides of your frame when cropping. Ensure your videos factor in file size and codec for faster playback on websites and inserted blog posts. With more people consuming video content on mobile devices, optimizing your videos accordingly is crucial. The video should be easily viewable on smartphones and tablets, ensuring a seamless viewer experience.
Call to Action
Every video should have a clear and compelling call to action (CTA). A well-crafted CTA can lead to better results and engagement, whether it’s encouraging viewers to visit your website, follow you, subscribe to your channel, or make a purchase.
A CTA could be as simple as a link in the description or a literal call-out at the end of your ad. The big thing is to let viewers know what your brand is about and want to learn more. You may find a new follower or customer if the CTA is compelling enough.
Elevate Your Video Production with Indie Film Factory
Building upon this blog’s call to action portion, I would like to shamelessly point out that you should consider partnering with Indie Film Factory for your media endeavors. Our team of filmmakers is much more than videographers and editors. We are award-winning filmmakers who can bring the power of feature film storytelling to your video campaigns. We offer video production services encompassing every aspect of video creation, from concept to final edit.
With state-of-the-art equipment and a passion for storytelling, we can help you create great video content that resonates with your target audience. Don’t miss out on the opportunity to elevate your brand through video marketing.
Contact Indie Film Factory today to explore our video production services and make 2024 the year your business produces the coolest videos possible.